Whether we are designing a project for printing or website design, our ability to understand our client's complex products and present their content in an organized and attractive manner is what separates our company from your typical "creative" resource. We stay abreast of the latest technologies and market trends within the electronics industry combined with state-of-the-art skills in the world of graphic design. The end result is less time and money spent while achieving greater results.
In the world of Graphic Design and Desktop Publishing, the Adobe Creative Suite of software tools has grown to become the de-facto standard for desktop publishing. For this reason, we have invested heavily in their software tools and training to ensure our top-of-the-line skills in the areas of graphic illustration, photography manipulation and documentation layout. This approach ensures our clients investments into their collateral materials can most easily be managed by us or any other qualified resource.
When it comes to graphic design, we need to break it down into it's major components as follows:
- Illustration and Drawing
- Photography Manipulation
- Content Layout
It is common for many "Graphic Designers" to be experienced in only one of area of design, most commonly Photoshop, and be able to achieve results that "appear" professional. It is only when you know what to look for and understand why there are multiple softwares for Graphic Design and why all should be utilized to achieve a truly professional and balanced design.
| Adobe Photoshop:
As it's name exemplifies, this is the software workshop for manipulating photos and images. The end result is an image that can be measured in pixels per square inch. The more pixels per square inc, the higher the resolution of the image, if you zoom in or stretch the image, you will always be able to see individual pixels. The memory consumed by images is wholly dependent upon the image size and it's DPI (Dots Per Square Inch). For this reason, Photoshop should be used only on Photos, not logos, safety marks, diagrams or mechanical drawings. The amateur designer who uses photoshop for improper elements will create documents that can be extremely large in terms of memory or leave key elements such as logos and drawings to be pixellated (sometimes both problems exist). Adobe Illustrator: Illustrator is much like AutoCAD or SolidWorks in that images created here consist of points, lines, curves, fills and gradients. Consider a Font. No matter how big you make it, it will appear crisp and clear as there are no pixels to be seen, only points, lines, curves and fills. An illustration will consume the same amount of memory, regardless of it's size, substantially reducing memory as the software (like word, excel, InDesign, pdfs, web browsers) calculate the look of the font instead of displaying thousand of individual pixels to assemble an image. For this reason, Logos, Diagrams, Illustrations and Mechanical Drawings should always be managed by Illustrator. This ensures that no matter what size or zoom level they are displayed, they will always be crisp and clear and consume little memory or processor resources. |
< Photoshop versus Illustrator Video >
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Adobe InDesign:
InDesign is the document layout software. It utilizes illustrations and Photos as elements that can be placed on the page along side text typed into your document. This software tool gives you all the Word Processing power you need to create multi-page documents with all the benefits of Photoshop and Illustrator placed into the document as independent elements or "document assets". InDesign will manage background templates, enable universal changes, page numbering and so much more that makes it the most powerful tool for designing documents.
Balanced Design:
Our primary gripe with the "Graphic Design" community is that it is chock full of people who do not understand the entire suite of tools available to them. They more often than not stick to the software they know rather than learning how to use the right tool for the job.
